Despite the huge selection of multi-format shows, the increasing consumption in the field of mass culture today generates a demand for new types of spectacle.
About the Cloud Center
At the same time, due to the rapid development of "social networks", humanity is faced with another factor, which can be conditionally called "universal mass seclusion". The mass audience is personalized, requiring a new approach in the organization of the spectacle, in which the impact is not on the masses as a whole, but on a single person.
As a result, the creators of mass culture products come to a dilemma: on the one hand, it is necessary to create new competitive mass spectacles, on the other hand, the viewer is increasingly becoming an individual consumer, trying to form a request according to his tastes, his mentality, cultural and intellectual level, requiring almost individual attention to his person, and rightly expecting a personal show.
But a mass product is always something averaged, so it is not aimed at an individual with his tastes and preferences, but on the whole at the whole mass of consumers. Therefore, all well-known modern shows based on "mass production" are not able to fulfill the request of a single person.
As a result, the creators of mass culture products come to a dilemma: on the one hand, it is necessary to create new competitive mass spectacles, on the other hand, the viewer is increasingly becoming an individual consumer, trying to form a request according to his tastes, his mentality, cultural and intellectual level, requiring almost individual attention to his person, and rightly expecting a personal show.
But a mass product is always something averaged, so it is not aimed at an individual with his tastes and preferences, but on the whole at the whole mass of consumers. Therefore, all well-known modern shows based on "mass production" are not able to fulfill the request of a single person.
Animadeism is like a new type of personal mass spectacle.
Taking into account this fact and in order to meet the emerging demand, the production center of Evgeny Mazhartsev "Clouds" has created a new type of mass spectacle - ANIMADEISM, which is built on a fundamentally new platform of spectator egocentric perception of the world, in which a person perceives himself not as an insignificant part of a huge mass, but as the center of the universe around which the whole world revolves, and especially for which a show is being created.
Animadeism is a complex of effective entertainment communications that eliminate the passivity of the viewer, actively involving him in what is happening, and setting him up to perform certain actions in relation to other people, to services, or to any products. The viewer ceases to be a spectator in the usual sense of the word - in the anime action, he becomes the main character, at the same time being both a participant in the show and its consumer.
Animadeism is a complex of effective entertainment communications that eliminate the passivity of the viewer, actively involving him in what is happening, and setting him up to perform certain actions in relation to other people, to services, or to any products. The viewer ceases to be a spectator in the usual sense of the word - in the anime action, he becomes the main character, at the same time being both a participant in the show and its consumer.
Animadeism is a movement into the future, where mass shows are becoming a new effective form of marketing and advertising. And this future is already becoming the present.
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